LinkedIn Essay Example | Topics and Well Written Essays - 750 words - 1

LinkedIn - Essay Example Slide Share is usually an under-utilized site. It is a presentation of Wikipedia and for those who love it says it remains a site that drives qualified leads for the company (Gerard, 2011). This shows that the company does not go for flashy networks but looks for those that provide the best benefits the company already offers. Additionally, LinkedIn contains ads that makes the experience of its users more robust and richer. This ensures it maintains its current users and attracts others. Through this, the company can be said to be so successful through its good strategies (Slutsky, 2010). To make LinkedIn more successful, it is vital to transform the company into a publishing hub to diversify its services. As a manager, I would lead the company into utilizing its best assets that are its 2.4 million companies and 200 million peers who use the service and link them through one large knowledge exchange platform. Through this, LinkedIn will be a professional publishing platform and valuable context will be provided for the small, medium, and large businesses who need to target and involve with professionals (Grove, 2013). In addition, business content like news articles, whitepapers, and educated discussion threads, among others that cannot be found elsewhere will be available on LinkedIn and this will ensure individuals and companies come back for more. The future strategy that LinkedIn should consider is to hang onto its walled garden method making it the professional network service. It should uphold its focus on serving professions and must not turn to another socia l network service like Facebook or Twitter. It must preserve distinctness. Lastly, it should acquire pulse which is a mobile readers application to enable its users access valuable information on the site from anywhere through their mobile phones. Through this, the company is likely to be